Ask
Ask questions of people from around the world
Answer
Have fun giving your opinion with a quick swipe
Decide
See who answered your questions and what they thought
How does Query work?
My Design Process
Problem
I have a hard time making easy decisions... is this just me?
Hypothesis
Millennials have their decisions made public on social media and are constantly overloaded with decisions.
This causes decision fatigue and makes it difficult to feel confident in their decisions without validation.
I can provide a platform to crowd-source decision making.
User Quotes
“I’ve found by asking others, I can find out how I feel. If I think their opinion is wrong, then I just found out.”
“I like using Snapchat - people respond quickly because it’s easy and I just need a simple opinion.”
“I have to think so much during the day… what ice cream flavor do I want? I don’t know, someone choose for me.”
“I’m much better at helping others decide than I am at making my own decisions.”
Design Inspiration
Tinder: The originator of swiping addiction
Snapchat: Simple 3 button navigation for main app functions
Bumble: Card design and fun animations
Competitive Analysis
Personas
Social Media Queen
Name: Kayla
Age: 19
Behaviors
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Posts on social media often
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Follows her friends’ choices
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Messages friends constantly
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Always questions her decisions
Motivations
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Affirmation on her choices
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Being trendy & looking good
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Popularity
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Desires a big social platform
“I ask my friends‘ and followers’ opinions about everything - I just want to know I’m making the right decisions.”
Scenarios
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Which shoes do I wear?
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Which place is trendier?
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My friends aren’t answering me… which photo should I post?
Biggest Pain Point
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Struggles to make a decision without affirmation
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Feels lonely and upset when her friends are too busy to answer her
All-Knowing Hipster
Name: Tyler
Age: 26
Behaviors
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Is on Tinder just because he enjoys swiping
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Instagrams every life detail
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Loves giving his opinion to others, but is indecisive about his own decisions
Motivations
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Finding the best places for food and entertainment
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Feeling his opinion is heard
“I love listening to others’ problems. I secretly love judging people, plus I can make their lives better with my advice.”
Scenarios
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I need to kill some time on this train… wish I could swipe on something
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Where has the most
Instagram-able food?
Biggest Pain Point
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His friends are tired of hearing what he thinks
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He enjoys posting online, but finds it time consuming
User Flows
Feature Prioritization
Site Map
Wireframes
User Testing
"I love all of the colors!"
"If I see cards, I want to swipe"
"I don't like all the black, it doesn't feel like part of the app"
"This is great, I needed this app last night!"
"Really easy to navigate"
Feedback on Hi-res Design
