INTERIOR DEFINE

Swatch Store

A feature that allows customers to explore and order fabric samples before purchasing a sofa.

Full process coming soon

ID-SS.png

Project Overview

ABOUT INTERIOR DEFINE

Interior Define is a made-to-order furniture company that specializes in creating sofas that meet customers’ needs. Customization options include collections, configurations, fabrics, legs, sizes, and more.

MY ROLE

As the only product designer on this project, I led user testing, competitive analysis, and stakeholder meetings. I worked very closely with a product manager, several developers, and stakeholders such as Merchandising and Sales.

THE PROBLEM

The swatch store is Interior Define's main ad landing page and acquisition point. Users were having a hard time selecting which swatches they wanted to order due to a lack of filters, real product photography, and guidance.