ABOUT INTERIOR DEFINE
Interior Define is a made-to-order furniture company that specializes in creating sofas that meet customers’ needs. Customization options include collections, configurations, fabrics, legs, sizes, and more.
As the only product designer on this project, I led user testing, competitive analysis, and stakeholder meetings. I worked very closely with a product manager, several developers, and stakeholders such as Merchandising and Sales.
The swatch store is Interior Define's main ad landing page and acquisition point. Users were having a hard time selecting which swatches they wanted to order due to a lack of filters, real product photography, and guidance.