ABOUT INTERIOR DEFINE
Interior Define is a made-to-order furniture company that specializes in creating sofas that meet customers’ needs. Customization options include collections, configurations, fabrics, legs, sizes, and more.
I initially tackled this project on our monthly Hack Day. Once the project was approved, I led user testing, competitive analysis, and stakeholder meetings as the only product designer on this project. I worked very closely with a product manager, several developers, and stakeholders such as Marketing and Merchandising.
Interior Define had not completely updated the Home Page in a few years, so it was stagnant and had a variety of different branding treatments. Their main brand value of how much customization they offered was not clear.
First, the company branding was completely redone to ensure cohesion and accessibility (view that project here). The height of the frequently changing hero banner was reduced in order to show Interior Define's unique products and services above the fold. Additional sections were added to highlight the breadth of customization, seating collections, design services, and customer feedback.