INTERIOR DEFINE

Brand Refresh

A site replatform created an opportunity to rebrand with improved consistency, accessibility, and identity.

Full process coming soon

Branding.png

Project Overview

ABOUT INTERIOR DEFINE

Interior Define is a made-to-order furniture company that specializes in creating sofas that meet customers’ needs. Customization options include collections, configurations, fabrics, legs, sizes, and more.

MY ROLE

As the only product designer on this project, I led user testing, competitive analysis, and stakeholder meetings. I worked very closely with a product manager, several developers, and stakeholders such as Marketing and Merchandising.

THE PROBLEM

Interior Define had gone through several different half-hearted rebrands so there were a variety of different treatments across the website and none really complemented the brand. In addition to not being consistent, some of the color and text treatments used were not ADA-compliant, and multiple different colors made it hard to distinguish hierarchy. A lack of a design system also made it extremely slow and difficult to design new pages or onboard new designers.

THE SOLUTION

I initially attempted to create a design system during my monthly Hack Day. However, as I went, I realized that I couldn't do that without a real branding project and guidelines. With an upcoming re-platform project coming up, I saw the recoding of the entire site as a perfect opportunity to refresh the branding.

 

I took the initiative to get stakeholders on board to work on it, presenting them with multiple options and results from user testing. We worked together to pin down a beautiful olive accent color that emulated our brand's feeling, along with image, text, and layout treatments that let the products and photography shine.